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Werbungsbetrieb
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45
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Broadbent, Simon
7
Bass, Frank M.
5
Barban, Arnold M.
4
Bogart, Leo
4
Dhalla, Nariman K.
4
Dunn, S. Watson
4
Ehrenberg, A. S. C.
4
Gensch, Dennis H.
4
Lambin, Jean-Jacques
4
Little, John D. C.
4
Mayer, Hans
4
Palda, Kristian S.
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Bearden, William O.
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Engel, James F.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kessler, Erich
3
Kuehn, Alfred A.
3
Lodish, Leonard M.
3
Metwally, M. M.
3
Picconi, Mario J.
3
Porter, Michael E.
3
Sandage, Charles Harold
3
Schmalen, Helmut
3
Schweiger, Günter
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Warshaw, Martin R.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
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Institute of Practitioners in Advertising
4
American Management Association
2
Esomar
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
Seminar on Media Research
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Art Directors Club <Los Angeles, Calif.>
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Avrim Lazar and Associates
1
Bristol-Myers
1
British Poster Advertising Association
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Bureau of Business and Economic Research, Memphis State University
1
Bureau of Public Roads
1
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1
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1
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1
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1
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1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Creative Club Austria, CCA
1
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1
Deutsche Versicherungs-Akademie,
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
E.S.O.M.A.R., European Society for Opinion and Marketing Research
1
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1
Esso
1
Esso A.G.
1
European Society for Opinion and Marketing Research
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission
1
Exhibition of Advertising Art of the West <18., 1963, Los Angeles, Calif.>
1
Federal Trade Commission
1
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
1
Graduate School Of Business Administration
1
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Journal of advertising research
86
Journal of marketing research : JMR
42
Journal of marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of business : B
19
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
12
Absatzwirtschaft
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
10
Markenartikel : das Magazin für Markenführung
9
Harvard business review : HBR
8
Readings in advertising and promotion strategy
8
Wettbewerb in Recht und Praxis : wrp
8
Abhandlungen zur Werbewissenschaft und Werbepraxis
7
Decision sciences : DS
7
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
7
The journal of industrial economics
7
The review of economics and statistics
7
Operations research
6
Southern economic journal
6
Betriebs-Berater : BB
5
Journal für Marktforschung
5
Journal of business research : JBR
5
Journal of retailing
5
Business horizons
4
GFM-Mitteilungen zur Markt- und Absatzforschung
4
Management decision : MD
4
Management information : a quantitative accent
4
Sloan management review
4
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of the Royal Statistical Society / C
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
Marketing : ZFP ; journal of research and management
3
Public opinion quarterly : journal of the American Association for Public Opinion Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The American economic review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
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ECONIS (ZBW)
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1
Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann
-
1971
Persistent link: https://www.econbiz.de/10000555183
Saved in:
2
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
3
Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis
-
1975
Persistent link: https://www.econbiz.de/10000115500
Saved in:
4
Wiederholungswirkungen der Werbung : eine empirische Untersuchung zur Auswirkung von Kontaktwiederholungen bei emotionaler Werbung, durchgeführt im Rahmen des Forschungsprogramms d...
Wimmer, Rolf-Michael
-
1980
Persistent link: https://www.econbiz.de/10000118413
Saved in:
5
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
6
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
7
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
8
Readings in advertising and promotion strategy
Barban, Arnold M.
(
compiler
); …
-
1968
-
1. print
Persistent link: https://www.econbiz.de/10000568359
Saved in:
9
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
10
Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold
-
1979
Persistent link: https://www.econbiz.de/10000077433
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