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The response of sales to adver...
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4
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Schmalen, Helmut
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A. C. Nielsen Company GmbH
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Advertising Research Foundation report
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Seminar on the Business of Advertising <1978, Barcelona>
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Spiegel-Verlag Rudolf Augstein <Hamburg>
1
Tidningsstatistik Aktiebolag
1
University of California at Berkeley
1
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Journal of advertising research
63
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of business : B
16
The journal of industrial economics
10
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Absatzwirtschaft
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Business review
3
Journal of accounting research
3
Journal of business economics : JBE
3
Journal of political economy
3
Journal of retailing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The quarterly journal of economics
3
The quarterly review of economics and business : journal of the Midwest Economics Association
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Bankers' magazine
2
Betriebswirtschaftliche Schriften : BWS
2
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ECONIS (ZBW)
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21
Reklamens kostnader och bestämningsfaktorer. With a summary in English: Advertising costs in Sweden, structure and determinants
Rundfelt, Rolf
-
1973
Persistent link: https://www.econbiz.de/10002022576
Saved in:
22
Multivariate analysis of sales responses of competing brands to advertising
Becwith, Neil E.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 168-176
Persistent link: https://www.econbiz.de/10001888564
Saved in:
23
Advertising and market power
Comanor, William S.
;
Wilson, Thomas A.
-
1974
Persistent link: https://www.econbiz.de/10013383060
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24
Werbelöcher, muss das sein?
Stern, Horst W. E.
-
1980
-
Sonderdr
Persistent link: https://www.econbiz.de/10000164521
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25
Die theoretische Bestimmung der Reklame : das Gleichgewicht der Reklameaufwendungen in der Unternehmung, im Markt und in der Gesamtwirtschaft
Blöchliger, Carlhermann
-
1959
Persistent link: https://www.econbiz.de/10000306202
Saved in:
26
Werbebeschränkungsabkommen im Oligopol : eine theoretische Betrachtung
Schmalen, Helmut
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
31
(
1979
)
4
,
pp. 219-237
Persistent link: https://www.econbiz.de/10002783424
Saved in:
27
Optimilizacija publicitetnih troškova i uslovi njihovog pozitivnog efekta u preduzeću
El Azzouzi, Miloudi
-
1972
Persistent link: https://www.econbiz.de/10002111152
Saved in:
28
Optimaler Werbeaufwand je Produkt und für das Sortiment in einem Monopol- und einem Oligopol-modell
Eichhorn, W.
-
1972
Persistent link: https://www.econbiz.de/10002114329
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29
An empirical investigation of advertising and concentration : comment
Ekelund jr., Robert B.
;
Maurice, Charles
;
Mann, H. M.
- In:
The journal of industrial economics
18
(
1969
)
1
,
pp. 81-84
Persistent link: https://www.econbiz.de/10002116523
Saved in:
30
Bayesian approach to ad budgets
Enis, Ben M.
- In:
Journal of advertising research
12
(
1972
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10002118962
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