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New product market visioning in small enterprises : a preliminary empirical study within the Central Technology Belt in England
Shiu, Eric; Walker, David - In: Journal of small business and enterprise development 14 (2007) 1, pp. 81-92
Persistent link: https://www.econbiz.de/10003436000
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Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
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Researching behavioural differences among ethnic minority groups : the case for inferring ethnicity on the basis of people's names
Webber, Richard - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 191-215
Persistent link: https://www.econbiz.de/10003970820
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Consumer behaviour and sales forecast accuracy : what's going on and how should revenue managers respond?
Currie, Christine S. M.; Rowley, Ian T. - In: Journal of revenue and pricing management 9 (2010) 4, pp. 374-376
Persistent link: https://www.econbiz.de/10008646955
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Quality issues in online research
Sparrow, Nick - In: Journal of advertising research 47 (2007) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10003611567
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Drinking habits - UK
In: Consumer goods Europe (2008) 544
Persistent link: https://www.econbiz.de/10003697723
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CAQDAS: a supplementary tool for qualitative market research
Rettie, Ruth; Robinson, Helen; Radke, Anja; Ye, Xiajiao - In: Qualitative market research : an international journal 11 (2008) 1, pp. 76-88
Persistent link: https://www.econbiz.de/10003698917
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"Culture" and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan - In: Management & organizational history : MOH 2 (2007) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
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Understanding price dispersion in the airline industry: capacity constraints and consumer heterogeneity
Bilotkach, Volodymyr - In: Advances in airline economics : competition policy and …, (pp. 329-345). 2006
Persistent link: https://www.econbiz.de/10003383068