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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
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3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
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Kuehn, Alfred A.
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Little, John D. C.
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3
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2
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Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
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Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
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1
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1
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1
Yankelovich, Skelly & White, Inc.
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Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
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6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
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ECONIS (ZBW)
582
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21
Spiegel-Dokumentation zum Problemkreis Effektivität der Werbung : Ergebnisse von 4 Fallstudien über Werbewirkung und Werbeerfolg
1971
Persistent link: https://www.econbiz.de/10000313786
Saved in:
22
Die Möglichkeiten und Grenzen der Werbewirkungskontrolle als Grundlage der Werbezielbestimmung
Wenzel, Hans Udo
-
1976
Persistent link: https://www.econbiz.de/10000115199
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23
Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis
-
1975
Persistent link: https://www.econbiz.de/10000115500
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24
Wiederholungswirkungen der Werbung : eine empirische Untersuchung zur Auswirkung von Kontaktwiederholungen bei emotionaler Werbung, durchgeführt im Rahmen des Forschungsprogramms d...
Wimmer, Rolf-Michael
-
1980
Persistent link: https://www.econbiz.de/10000118413
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25
Die Problematik der Ausgliederung der betrieblichen Werbefunktion
Spintler, Renate
-
1962
Persistent link: https://www.econbiz.de/10000533416
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26
Der Einfluß der Konkurrenzwerbung auf den Werbeerfolg
Balke, Winfried
-
1971
Persistent link: https://www.econbiz.de/10000534822
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27
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
28
Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike
-
1972
Persistent link: https://www.econbiz.de/10000666677
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29
Experimentelle Werbeerfolgsprognose
Fischerkoesen, Hans M.
-
1967
Persistent link: https://www.econbiz.de/10000669422
Saved in:
30
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
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