Purpose – To alert participants in the mutual fund industry to regulatory developments in the alternative mutual fund space as articulated by the SEC’s Director of the Division of Investment Management. Design/methodology/approach – Reviews the Director’s discussion of the SEC’s...

Purpose – To review FINRA enforcement action taken against a broker-dealer over failure to waive mutual fund sales charges for certain eligible customers and failure to establish, maintain, and enforce a supervisory system and written procedures reasonably designed to ensure eligible accounts...

The purpose of this study is to explore the cross‐cultural generalizability of Yoo et al. ’s brand equity creation process model. A two‐step approach is introduced and used to test the factorial invariance of the model cross‐culturally. The results reveal which marketing efforts and...

Many companies are placing greater emphasis today on the marketing of their mature brands. Notes several reasons for that trend persisting well into the future. Little has been written about how companies can more methodically plan and enact marketing strategies for these brands. Addresses the...

Discusses, with many illustrative examples, the concept of brand worth, the definition of a brand and strategic branding options. Presents three case studies.

Examines the phenomenon of “price signalling”, whereby consumer goods manufacturers attempt to signal higher quality via a higher price when objective product quality is, in fact, not demonstrably superior. A study of two similar facial moisturizers showed that higher price alone did not...

Proposes the 20 key areas of questioning to which each new product proposition should be subjected by the product champion and/or the management reviewers. The questions are grouped into six categories for simplicity. Use of this approach to reviewing new product propositions should result in...

Innovation policy has received little attention in the business press. The business press generally focusses on how to play the game of ew products best, rather than considering how the rules of the game might be changed. Might it be possible to stimulate more innovation by reforming...

Marketing managers in high technology and information industries are a victim of paradigms, processes and tools developed out of the mass market packaged good industries. These constitute an implicit set of “rules of engagement” by which such marketers are constrained. Posits a new set of...

Patent law is a topic that seems to frighten many managers, who seem to have largely abdicated the topic to engineers and attorneys. Presents an overview and analysis of patents to help educate managers on this topic. Discusses patent application, patent strategy, patents and the marketing mix,...