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Advertising agencies : Their s...
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Werbungsbetrieb
582
Vereinigte Staaten
208
Werbungsunternehmung
111
Werbung
89
Deutschland
44
Werbungsmittel
44
Marktforschung
37
Advertising
35
Großbritannien
29
Werbungsausgaben
27
Werbewirkung
18
Absatzpolitik
15
Werbungsforschung
15
Advertising effects
13
Verbraucher
12
Werbeplanung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Rundfunkwerbung
10
Theorie
10
Theory
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Werbungspsychologie
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Frankreich
6
Marktform Oligopol
6
USA
6
Verbraucherschutz
6
Australien
5
Betriebsertrag
5
Consumer behaviour
5
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6
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Article
439
Book / Working Paper
237
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Hochschulschrift
34
Article in journal
7
Aufsatz in Zeitschrift
7
Mikroform
2
Arbeitspapier
1
Aufsatzsammlung
1
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1
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513
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80
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80
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2
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Broadbent, Simon
6
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Dunn, S. Watson
4
Fryburger, Vernon
4
Lambin, Jean-Jacques
4
Sandage, Charles Harold
4
Silk, Alvin J.
4
Simon, Julian L.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Ray, Michael L.
3
Ryans jr., John K.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Weinstein, Arnold K.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Bearden, William O.
2
Bender, Ulrich
2
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Institute of Practitioners in Advertising
4
American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Australian Association of National Advertisers
1
Bristol-Myers
1
Committee on Advertising
1
Communication, Advertising and Marketing Education Foundation
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
GWA [Gesellschaft Werbeagenturen]
1
Gesellschaft Werbeagenturen
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Industriens utredningsinstitut <Stockholm>
1
Institut für Demoskopie Allensbach
1
Institute of Practitioners in Advertising <London>
1
Institute of Practitioners in Advertising, Torquay on 25.10.1963
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Publicis Conseil
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
1
[Gesellschaft Werbeagenturen]
1
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Journal of advertising research
61
Journal of marketing research : JMR
35
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
14
Absatzwirtschaft
10
Markenartikel : das Magazin für Markenführung
9
Harvard business review : HBR
8
The journal of industrial economics
7
The review of economics and statistics
7
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Business review
4
European journal of marketing : EJM
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Annales de sciences économiques appliquées
3
Fortune
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Wettbewerb in Recht und Praxis : wrp
3
World marketing : a multinational approach
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Arbeitsberichte aus dem FB Wirtschaft / Fachhochschule Osnabrück
2
Betriebswirtschaftliche Schriften : BWS
2
Bulletin of the Oxford University Institute of Economics and Statistics
2
California management review
2
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Source
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ECONIS (ZBW)
676
Showing
1
-
10
of
676
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1
Die Vollzieher der betrieblichen Werbung
Bohrer, Peter
-
1962
Persistent link: https://www.econbiz.de/10000152312
Saved in:
2
Die Werbeagentur als Betriebswirtschaft
Pampe, Klaus-Dirk
-
1968
Persistent link: https://www.econbiz.de/10000154681
Saved in:
3
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
4
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
5
Issues in the economics of advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
6
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
7
Preislistentreue von Werbeagenturen?
Fabricius, Fritz
- In:
Wettbewerb in Recht und Praxis : wrp
15
(
1969
)
8
,
pp. 305-340
Persistent link: https://www.econbiz.de/10002127683
Saved in:
8
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
9
Principles of advertising
Wirsig, Woodrow
(
contributor
)
-
1963
Persistent link: https://www.econbiz.de/10003153254
Saved in:
10
Advertising theory and practice
Sandage, Charles Harold
;
Fryburger, Vernon
-
1971
-
8. ed
Persistent link: https://www.econbiz.de/10002788745
Saved in:
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