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Marketing management : a planning approach
Hughes, George David; Hughes, G. David - 1978
Persistent link: https://www.econbiz.de/10000049887
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Demand analysis for marketing decisions
Hughes, George David; Hughes, G. David - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10000050689
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Monetizing utilities for product and service benefits
Hughes, G. David - In: Consumer and industrial buying behavior, (pp. 179-189). 1977
Persistent link: https://www.econbiz.de/10003049070
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A new tool for sales managers
Hughes, G. David - In: Journal of marketing research : JMR 1 (1964) 2, pp. 32-38
Persistent link: https://www.econbiz.de/10003049074
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Predicting bank deposits and loans
Hughes, G. David - In: Journal of marketing research : JMR 7 (1970) 1, pp. 95-100
Persistent link: https://www.econbiz.de/10003049081
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The role of product differentiation in the rise of the discount house
Hughes, G. David - In: New research in marketing : papers arising out of the …, (pp. 83-98). 1965
Persistent link: https://www.econbiz.de/10003049083
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Bilateral Monopolistic Bargaining Through an Intermediary
Harnett, Donald L.; Hughes, G. David; Cummings, Larry L. - In: The Journal of Business 41 (1968), pp. 251-251
Persistent link: https://www.econbiz.de/10005832721
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A method for the investigation of investors' mental processing of information
Hughes, G. David; Downs, Phillip E. - In: Journal of Business Research 4 (1976) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10005474010
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A new approach to the demand for public goods
Strauss, Robert P.; Hughes, G. David - In: Journal of Public Economics 6 (1976) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10005389099
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Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
Pham, Michel T.; Hughes, G. D.; Cohen, Joel B. - 1993
Persistent link: https://www.econbiz.de/10000876068