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Analysis and decision making : cases for marketing management
Mathews, H. Lee; Dolich, Ira J.; Wilson, David T. - 1971
Persistent link: https://www.econbiz.de/10000674835
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Marketing and the new science of planning
King, Robert L. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000674896
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The selling power of packaging
Fladager, Vernon l. - 1956 - 1. ed
Persistent link: https://www.econbiz.de/10000674912
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General report: report of a mission
1959
Persistent link: https://www.econbiz.de/10000678376
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Marketing in the American economy
Vaile, Roland S.; Grether, E. T.; Cox, Reavis - 1952
Persistent link: https://www.econbiz.de/10000678629
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Marketing
Heidingsfield, Myron Samuel - 1968 - 2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
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Cases for analysis in marketing
Talarzyk, W. W.; Talarzyk, W. Wayne - 1977
Persistent link: https://www.econbiz.de/10000680448
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179