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Marketing information systems
Mayros, Van; Werner, Michael - 1982
Persistent link: https://www.econbiz.de/10000053088
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Consumer behavior
Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984
Persistent link: https://www.econbiz.de/10000078313
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The Role of marketing research in new ventures : Papers
1977
Persistent link: https://www.econbiz.de/10000019038
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Barriers to new competition : their character and consequences in manufacturing industries
Bain, Joe Staten - 1962 - 2. print
Persistent link: https://www.econbiz.de/10003731874
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Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.; Taylor, Kimberly A. - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
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Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
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Google and global market search : information signals and knowledge indices
Millar, Carla; Choi, Chong-ju; Millar, Hartley - In: International journal of technology management : IJTM 43 (2008) 1/3, pp. 96-106
Persistent link: https://www.econbiz.de/10003760368
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New product launch and marketing research findings
Tesar, George; Marell, Agneta - In: Strategic technology management : building bridges …, (pp. 401-412). 2008
Persistent link: https://www.econbiz.de/10003737695