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Perspectives in consumer behavior
Kassarjian, Harold H.; Robertson, Thomas S. - 1973 - Revised
Persistent link: https://www.econbiz.de/10000056320
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, S. - 1986
Persistent link: https://www.econbiz.de/10000071588
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Consumer behavior
Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984
Persistent link: https://www.econbiz.de/10000078313
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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
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Forecasting and market analysis techniques : a practical approach
Kress, George J. - 1994
Persistent link: https://www.econbiz.de/10000347327
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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Macro marketing
Moyer, Reed; Hutt, Michael D. - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000040796
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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The history of marketing thought
Bartels, Robert; Bartels, Robert D. W. - 1976 - 2. ed.
Persistent link: https://www.econbiz.de/10000042160
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Consumer behavior : a cognitive orientation
Markin, Rom J. - 1974
Persistent link: https://www.econbiz.de/10000042254