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Is market share all that it's...
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Strategisches Management
27
Marktforschung
23
Marketingforschung
22
Marketingmanagement
22
Marketing
21
USA
20
Brand management
17
Markenführung
17
Marketing management
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Werbung
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Consumer behaviour
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Brand image
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Internationales Marketing
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Lehrbuch
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Advertising
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Börsenkurs
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Capital income
4
Kapitaleinkommen
4
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English
118
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101
German
13
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Aaker, David A.
161
Jacobson, Robert
78
Mizik, Natalie
39
Day, George S.
30
Kumar, V.
16
Joachimsthaler, Erich
8
Maisel, Sherman J.
6
Keller, Kevin Lane
5
Myers, John Graham
5
Erickson, Gary
4
Joachimsthaler, Erich A.
4
Hanssens, Dominique M.
3
Leone, Robert P.
3
McLoughlin, Damien
3
Srinivasan, Shuba
3
Aaker, David
2
Batra, Rajeev
2
Bayus, Barry L.
2
Erickson, Gary M.
2
Fornell, Claes
2
Garmaise, Mark J.
2
Hagerty, Michael R.
2
Heeley, Michael B.
2
Ittner, Christopher
2
Kimbrough, Michael D.
2
Larcker, David F.
2
Mascarenhas, Briance
2
Mithas, Sunil
2
Moorman, Christine
2
Morgeson, Forrest V., III.
2
Myers, John G.
2
Obermiller, Carl
2
Shansby, J. Gary
2
Stahl, Florian
2
Stöckle, Felix
2
Taylor, Daniel
2
Aaker, Jennifer L.
1
Akhtar, Omar
1
Avery, Jill
1
Bloom, Charlotte
1
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John Wiley and Sons <Hoboken, NJ>
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National Bureau of Economic Research
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Journal of marketing research : JMR
12
Journal of marketing
9
MSI reports : working paper series
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
California management review
7
Marketing Science
7
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5
Harvard business review : HBR
5
Management Science
5
Report / Marketing Science Institute
5
Harvard-Business-Manager : das Wissen der Besten
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
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3
Business Horizons
2
Business horizons
2
Journal of Business Strategy
2
Journal of accounting & economics
2
Journal of advertising research
2
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2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Operations research, Management science : OR MS ; the international literature digest
2
Report / Marketing Science Institute / Marketing Science Institute
2
Risk and capital adequacy in commercial banks
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
Wiley series in marketing
2
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1
American Economic Review
1
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1
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1
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1
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1
International Journal of Forecasting
1
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1
International marketing ; Vol. V
1
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1
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1
Jossey-Bass short format series
1
Journal of Accounting and Economics
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ECONIS (ZBW)
124
USB Cologne (EcoSocSci)
45
OLC EcoSci
37
RePEc
22
Other ZBW resources
4
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41
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10004537039
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42
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10004380080
Saved in:
43
Developing business strategies
Aaker, David A.
-
2001
-
6. ed.
Persistent link: https://www.econbiz.de/10004679753
Saved in:
44
Strategisches Markt-Management : Wettbewerbsvorteile erkennen, Märkte erschließen, Strategien entwickeln
Aaker, David A.
-
1989
Persistent link: https://www.econbiz.de/10004061991
Saved in:
45
Building strong brands
Aaker, David A.
-
2002
-
Paperback ed.
Persistent link: https://www.econbiz.de/10004713265
Saved in:
46
Strategic market management
Aaker, David A.
-
2005
-
7. ed.
Persistent link: https://www.econbiz.de/10004799043
Saved in:
47
Strategic market management
Aaker, David A.
-
2001
-
6. ed.
Persistent link: https://www.econbiz.de/10004777599
Saved in:
48
Strategic market management
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10013490502
Saved in:
49
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10013468068
Saved in:
50
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10004049410
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