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A model of multi-brand loyalty
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Consumer behaviour
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5
Verbraucher
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3
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Jacoby, Jacob
53
Sheth, Jagdish N.
9
Morrin, Maureen
6
Chestnut, Robert W.
3
Jaccard, James
3
Szybillo, George J.
3
Berning, Carol A Kohn
2
Berning, Carol Kohn
2
Christensen, Glenn L.
2
Hoyer, Wayne D.
2
Jedidi, Kamel
2
Johar, Gita Venkataramani
2
Kuss, Alfred
2
Kyner, David B.
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Mazursky, David
2
Olson, Jerry C.
2
Speller, Donald E
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Ansari, Asim
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Berning, Carol A K
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Buck, Meera J.
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Busato-Schach, Jacqueline
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Chestnut, Robert W
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He, Xin
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Journal of Consumer Research
10
Legends in consumer behavior
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of marketing research : JMR
2
NYU, Ctr for Law and Business Research Paper
2
Working series in marketing research
2
Consumer and industrial buying behavior
1
Journal of marketing
1
NYU Law School, Public Law Research Paper
1
NYU, Law and Economics Research Paper
1
Purdue Papers in Consumer Psychology, Purdue University / Paper
1
Purdue Papers in Consumer Psychology, [Purdue University], Paper
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
Series on marketing management
1
The Trademark reporter
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ECONIS (ZBW)
30
RePEc
10
USB Cologne (EcoSocSci)
7
OLC EcoSci
6
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Consumer research : a state of the art review ; how valid and useful are all our consumer behavior research findings?
Jacoby, Jacob
- In:
Journal of marketing
42
(
1978
)
2
,
pp. 87-96
Persistent link: https://www.econbiz.de/10003060856
Saved in:
2
Time and consumer behavior : an interdisciplinary overview
Jacoby, Jacob
;
Szybillo, George J.
;
Berning, Carol Kohn
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 451-475)
.
1977
Persistent link: https://www.econbiz.de/10003060881
Saved in:
3
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
4
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
5
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
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6
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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7
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
8
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
9
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
10
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
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