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Marketing Knowledge Management in Strategic Adoption of a Crm Solutions : Global Supports and Applications in Europe
Pilotti, Luciano; van Baalen, Peter J.; Lorenzon, Antonio - 2005
From the beginning of the 1990s, the business world has been talking about Knowledge Management (KM). Information Technologies (network technologies and local databases) have provided new tools to better perform the activity of using (codify and store) and sharing knowledge (modern Knowledge...
Persistent link: https://www.econbiz.de/10014066963
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Kultivierung von Kundenwissen : ein Systematisierungsrahmen für das Customer Knowledge Management
Schaschke, Michaela - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008778329
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Customer Knowledge Management : durch systematische Integration von Kundenwissen die Innovationskraft steigern
Korell, Markus (ed.); Schaschke, Michaela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003525813
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Kundenwissen erschließen : Customer Knowledge Management ; Leitfaden mit Instrumenten für die Praxis
Götze, Ruth - 2009
Persistent link: https://www.econbiz.de/10003927007
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Customer-centric knowledge creation for customer relationship management
Phocharapol Srisamran; Ractham, Vichita Vathanophas - In: The journal of applied business research 30 (2014) 2, pp. 397-408
Persistent link: https://www.econbiz.de/10010353543
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Does customer relationship management influence call centre quality performance? : an empirical industry analysis
Abdullateef, Aliyu Olayemi; Salniza Md. Salleh - In: Total quality management & business excellence : an … 24 (2013) 9, pp. 1035-1045
Persistent link: https://www.econbiz.de/10009793761
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Improving decision for banking to support customer knowledge retention : a quantitative study in Jordanian banking sector
Alhawari, Samer - In: International journal of electronic customer … 8 (2014) 1/3, pp. 119-135
Persistent link: https://www.econbiz.de/10011471156
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The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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A study towards the relation of customer relationship management customer benefits and customer satisfaction
Mohammadhossein, Nastaran; Mohammad Nazir Ahmad; Nor … - In: International journal of enterprise information systems … 10 (2014) 1, pp. 11-31
Persistent link: https://www.econbiz.de/10010404022
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How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.; Fombelle, Paul W.; Ray, Kristal R.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10010483441