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Marketing for the entrepreneur : customer focus to multiple constituencies
Goodstein, Ronald Charles - In: Entrepreneurship and economic growth in the American economy, (pp. 193-208). 2000
Persistent link: https://www.econbiz.de/10001617475
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Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.; Goodstein, Ronald Charles; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
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Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.; Sinn, Francisca; Goodstein, Ronald … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
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Compromising the compromise effect : brands matter
Sinn, Francisca; Milberg, Sandra J.; Epstein, Leonardo D.; … - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 223-236
Persistent link: https://www.econbiz.de/10003549582
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The emergence of consumer research
Kassarjian, Harold H.; Goodstein, Ronald Charles - In: The SAGE handbook of marketing theory, (pp. 59-73). 2010
Persistent link: https://www.econbiz.de/10003923085
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A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
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Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.; Goodstein, Ronald Charles; Sinn, … - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
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Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.; Goodstein, Ronald Charles; Grewal, Dhruv - In: Journal of retailing 90 (2014) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
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A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.; Flores, Arturo A.; Goodstein, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
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The accuracy of scanned prices
Hardesty, David M.; Goodstein, Ronald Charles; Grewal, Dhruv - In: Journal of retailing 90 (2014) 2, pp. 291-300
Persistent link: https://www.econbiz.de/10010402287