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The "I designed it myself" effect in mass customization
Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
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Die Architektur von Crowdsourcing : wie begeistert man die Crowd?
Franke, Nikolaus; Klausberger, Katharina - In: Crowdsourcing : Innovationsmanagement mit …, (pp. 57-71). 2010
Persistent link: https://www.econbiz.de/10008664266
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Customization : a goldmine or a wasteland?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10008697206
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Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus; Schreier, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
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Traditionell innovativ? : das Innovationsmanagement von Familienunternehmen in der Generationenfolge ; HIRSCH Armbänder
Franke, Nikolaus; Dömötör, Rudolf - In: Wie erfolgreiche Familienunternehmen handeln : …, (pp. 68-93). 2012
Persistent link: https://www.econbiz.de/10009663448
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"Does this sound like a fair deal?" : antecedents and consequences of fairness expectations in the individual's decision to participate in firm innovation
Franke, Nikolaus; Keinz, Peter; Klausberger, Katharina. - In: Organization science : a journal of the Institute for … 24 (2013) 5, pp. 1495-1516
Persistent link: https://www.econbiz.de/10010196135
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Integrating problem solvers from analogous markets in new product ideation
Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
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Zur Prämisse des aktiven Nutzers im Innovationsprozess
Grün, Oskar; Franke, Nikolaus - In: Motoren der Innovation : Zukunftsperspektiven der …, (pp. 311-329). 2014
Persistent link: https://www.econbiz.de/10010402825
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Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
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"Pyramiding: efficient search for rare subjects"
Hippel, Eric von; Franke, Nikolaus; Prügl, Reinhard - In: Research policy : policy, management and economic … 38 (2009) 9, pp. 1397-1406
Persistent link: https://www.econbiz.de/10003908419