Narrow search
Showing 21 - 30 of 59,338
Cover Image
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Cover Image
Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
Cover Image
Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African...
Mbango, Phineas; Phiri, M. A. - In: Journal of governance and regulation : international … 4 (2015) 3, pp. 79-88
Persistent link: https://www.econbiz.de/10011609458
Cover Image
Relationship marketing model for the banking sector industry : an empirical analysis of commercial bank customers in Qatar
Elshenawy, Ahmed Adel - In: Middle East journal of management : MEJM 3 (2016) 4, pp. 309-329
Persistent link: https://www.econbiz.de/10011636930
Cover Image
Dynamic relationship marketing
Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: Journal of marketing 80 (2016) 5, pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Cover Image
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Cover Image
Relationship quality and its causal link to service value, satisfaction, and word-of-mouth
Lee, Younghan - In: Services marketing quarterly 37 (2016) 3, pp. 171-184
Persistent link: https://www.econbiz.de/10011537851
Cover Image
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Cover Image
Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96
Persistent link: https://www.econbiz.de/10010513846
Cover Image
Patient loyalty to healthcare organizations : relationship marketing and satisfaction
Astuti, Herni Justiana; Nagase, Keisuke - In: International journal of management and marketing … 7 (2014) 2, pp. 39-56
Persistent link: https://www.econbiz.de/10010429281