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The role of friendship in relationship marketing, investigated in the retail service industries
Ahn, Jinwoo; Ock, Jungwon; Greene, Henry; Rho, Taeseok - In: Services marketing quarterly 35 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010401582
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What motivates professional service firm employees to narture client dialogues?
Fischer, Alban Dominique; Sieg, Jan Henrik; Wallin, … - In: The service industries journal 34 (2014) 5, pp. 399-421
Persistent link: https://www.econbiz.de/10010379366
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The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis; Winklhofer, Heidi; Ennew, Christine T. - In: Journal of business-to-business marketing 21 (2014) 2, pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
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Party time : recreation rituals in the world of B2B
Cayla, Julien; Cova, Bernard; Maltese, Lionel - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
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Psychological contracts in industrial customer-supplier relations
Lövblad, Mikael - In: Journal of euromarketing 21 (2012) 2/3, pp. 69-90
Persistent link: https://www.econbiz.de/10009728885
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Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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The role of relationship marketing to building loyalty on bank customers
Zaid, Sudirman - 2020
Persistent link: https://www.econbiz.de/10012266380
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A global examination of cognitive trust in business-to-business relationships
Graça, Sandra S.; Barry, James M. - In: New insights on trust in business-to-business …, (pp. 7-36). 2019
Persistent link: https://www.econbiz.de/10012405313
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Effects of fairness and relationship quality on relational behavior
Berkman, Zafer Kamil - In: Inventi impact: retailing & consumer services (2020) 4, pp. 244-261
Persistent link: https://www.econbiz.de/10012416537