Mazzarol, Tim; Soutar, Geoffrey; Mamouni Limnios, Elena - In: Journal of Services Marketing 33 (2019) 3, pp. 303-315
Purpose: The purpose of this paper is to present findings from a large-scale survey of members of co-operative and mutual enterprises (CMEs) that examines the factors influencing members’ intentions to remain loyal to the enterprise and to provide word of mouth (WOM)....