La industria farmacéutica se caracteriza por ser uno de los sectores más intensivos en investigación científica y desarrollo tecnológico. Su capacidad innovadora contribuye a mejorar el tratamiento de las enfermedades y tiene una importante repercusión en otras ramas de la industria. Por...

Brand orientation means that the formulation of company strategy is based on brands. By focussing the company′s commitment and resources on building, developing and nurturing brands, a platform for a sustainable competitive strategy is achieved. Presents a model of a brand‐oriented company...

Purpose The purpose of this paper is to study the relationship between changes in relative influence between marketing and R&D and new product performance (NPP). The aim is to theorize and test whether relative influence changes are beneficial for NPP. Design/methodology/approach An...

Purpose – The purpose of this paper is to explore the gap in the literature as well as investigate how the combination of internal marketing or innovation investments with new product introductions influences alliance type choices. Most research on marketing–innovation resource allocation...

Purpose This study aims to explore the dynamics enabling strategic account management (SAM) to function as a value co-creation selling model in the pharmaceutical industry. Design/methodology/approach Using an inductive qualitative research design, data are collected within 11 industry customers...

Purpose The purpose of this paper is to use a dynamic model of optimal patent design and, in the presence of information externalities, to study the evolution of technological progress in the context of a pharmaceutical industry. Design/methodology/approach A theoretical analysis approach is...

A 42‐question survey on usage and beliefs regarding sales force automation (SFA) was collected, along with actual sales performance data, on 1,641 sales representatives of a large international pharmaceutical company in Germany, England, and the United States. The relationships between beliefs...

Purpose – Highlights new robots introduced in the fall 2004 offer various benefits such as lower prices, internal cable management for arc welding, reduced floor space requirements, environmental protection and features for quicker application design and commissioning....

Reviews the application of industrial robots in cleanroom environments. Outlines how trends in electronics design are increasing the demand for cleanroom robots. Reviews how cleanroom robots can be used in disk drive and semiconductor production. Outlines how cleanroom robots are also necessary...