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A proposed model of consumer b...
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Gardner, David M.
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Economic development and cultural change
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International journal of technology management : IJTM
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Business horizons
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Consumer behavior : contemporary research in action
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Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
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Working series in marketing research
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Technology transfer in Thailand : descriptive validation of a technology transfer model
Wong, John K.
- In:
International journal of technology management : IJTM
10
(
1995
)
7
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pp. 788-796
Persistent link: https://www.econbiz.de/10001219202
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Improving forecasting through textbooks : a 25 year review
Cox Jr., James E.
;
Loomis, David G.
- In:
International journal of forecasting
22
(
2006
)
3
,
pp. 617-624
Persistent link: https://www.econbiz.de/10003355982
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An ethical analysis of deception in advertising
Carson, Thomas L.
;
Wokutch, Richard E.
;
Cox jr., James E.
- In:
Journal of business ethics : JOBE
4
(
1985
)
2
,
pp. 93-104
Persistent link: https://www.econbiz.de/10001975565
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Can Bales' interaction process analysis be used to explore consumer behavior?
Gardner, David M.
- In:
Consumer behavior : contemporary research in action
,
(pp. 258-266)
.
1971
Persistent link: https://www.econbiz.de/10002398462
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Deception in advertising : a conceptual approach
Gardner, David M.
- In:
Journal of marketing
39
(
1975
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10002398476
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An experimental investigation of the price/quality relationship
Gardner, David M.
- In:
Journal of retailing
46
(
1970
)
3
,
pp. 25-41
Persistent link: https://www.econbiz.de/10002398514
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The package, legislation, and the shopper : customer behavior should determine regulations
Gardner, David M.
- In:
Business horizons
11
(
1968
)
5
,
pp. 53-58
Persistent link: https://www.econbiz.de/10002398521
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The role of price in consumer choice
Gardner, David M.
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 415-433)
.
1977
Persistent link: https://www.econbiz.de/10002398556
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Can deceptive advertising be measured?
Gardner, David M.
-
1973
Persistent link: https://www.econbiz.de/10004445609
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New US trade politics and the Pacific Rim nations
Yi, Yong-sik
- In:
Development in the Asia Pacific : a public policy …
,
(pp. 69-92)
.
1994
Persistent link: https://www.econbiz.de/10001287064
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