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Marketing ; Book
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Marketing
38
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Absatz
3
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzplanung
2
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Entwicklungsgebiet
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marktforschung
2
Theorie
2
Theory
2
United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand advocacy
1
Brand equity
1
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1
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Undetermined
15
Free
1
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Article
54
Book / Working Paper
49
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Lehrbuch
20
Textbook
19
Article in journal
10
Aufsatz in Zeitschrift
10
Glossar enthalten
8
Glossary included
8
Bibliografie enthalten
5
Bibliography included
5
Bibliographie
3
Case study
3
Fallstudie
3
Aufsatz im Buch
2
Book section
2
CD-ROM, DVD
2
review-article
2
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1
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1
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1
research-article
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Language
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English
61
Undetermined
41
Hungarian
1
Author
All
Kerin, Roger A.
80
Rudelius, William
34
Hartley, Steven W.
32
Peterson, Robert A.
21
Harvey, Michael G.
5
Sethuraman, Raj
5
Berkowitz, Eric N.
4
Dubinsky, Alan J.
4
Gobeli, David H.
4
Howard, Daniel J.
4
Cron, William L.
3
Mahajan, Vijay
3
Bakula, William J.
2
Kish, Paulette
2
Muller, Eitan
2
Patti, Charles H.
2
Przybylowski, Krzysztof
2
Riskey, Dwight R.
2
Ross, Ivan
2
Varaiya, Nikhil
2
Wood, Glenn L.
2
Bacon, Donald R.
1
Brown, Stephen W.
1
Cardozo, Richard N.
1
Cross, James
1
Czepiel, John A.
1
Erickson, W. Bruce
1
Erickson, Walter Bruce
1
Gengler, Charles
1
Hoel, Robert F.
1
Howard, Daniel
1
Ingram, Thomas N.
1
Kalyanaram, Gurumurthy
1
Karakaya, Fahri
1
Kennedy, Susan L.
1
Macinnis, Deborah J.
1
Mcalister, Leigh
1
Nelson, J. Russell
1
O'Regan, Rob
1
Paul, Pallab
1
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American Marketing Association
1
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Journal of marketing
5
Journal of Business Research
4
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
4
Business Horizons
3
Business horizons
3
California management review
2
Journal of retailing
2
McGraw-Hill/Irwin series in marketing
2
Advances in business marketing : a research annual
1
Always learning
1
Brand management ; Vol. 1
1
European Journal of Marketing
1
Handbook of marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International marketing review
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of education for business
1
Journal of leisure research
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing knowledge series
1
McGraw-Hill Irwin series in marketing
1
Patronage behavior and retail management
1
Polish-American MBA at the Warsaw School of Economics : lessons learned from an international partnership
1
Psychology & marketing
1
Review of marketing : 1981
1
Strategic management journal
1
The Irwin/McGraw-Hill series in marketing
1
The Journal of Business
1
The journal of business : B
1
The journal of product & brand management
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
The journal of risk and insurance : the journal of the American Risk and Insurance Association
1
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Source
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ECONIS (ZBW)
57
USB Cologne (EcoSocSci)
21
OLC EcoSci
11
RePEc
9
Other ZBW resources
4
BASE
1
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41
Analyzing state tourism : a case study of the Midwest
Rudelius, William
;
Pennington, Allan L.
;
Ross, Ivan
- In:
Journal of leisure research
3
(
1971
)
4
,
pp. 250-260
Persistent link: https://www.econbiz.de/10002715485
Saved in:
42
Life insurance product innovations
Rudelius, William
;
Wood, Glenn L.
- In:
The journal of risk and insurance : the journal of the …
37
(
1970
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10002715512
Saved in:
43
Management training in Poland: a marketing plan for the Warsaw School of Economics
Przybyłowski, Krzystof
;
Gobeli, David H.
;
Rudelius, William
- In:
Polish-American MBA at the Warsaw School of Economics : …
,
(pp. 74-87)
.
2000
Persistent link: https://www.econbiz.de/10001739338
Saved in:
44
New product decisions by marketing executives : a computer-controlled experiment
Cardozo, Richard N.
;
Ross, Ivan
;
Rudelius, William
- In:
Journal of marketing
36
(
1972
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10001976320
Saved in:
45
Ethics in industrial selling : how product and service salespeople compare
Dubinsky, Alan J.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 160-170
Persistent link: https://www.econbiz.de/10001020277
Saved in:
46
An introduction to contemporary business
Rudelius, William
;
Erickson, Walter Bruce
;
Bakula, …
-
1976
-
2. ed.
Persistent link: https://www.econbiz.de/10004681132
Saved in:
47
Customizing Management Training in Central and Eastern Europe: Mini-Shock Therapy
Gobeli, David H.
;
Przybylowski, Krzysztof
;
Rudelius, William
- In:
Business horizons
41
(
1998
)
3
,
pp. 61-72
Persistent link: https://www.econbiz.de/10006199500
Saved in:
48
New Product Development Process: Stages and Successes in the Medical Products Industry
Rochford, Linda
;
Rudelius, William
- In:
Industrial marketing management : the international …
26
(
1997
)
1
,
pp. 67
Persistent link: https://www.econbiz.de/10006318330
Saved in:
49
Spread of Marketing Innovations in a Service Industry.
Peterson, Robert A
;
Rudelius, William
;
Wood, Glenn L
- In:
The Journal of Business
45
(
1972
)
4
,
pp. 485-96
Persistent link: https://www.econbiz.de/10005781703
Saved in:
50
Customizing management training in Central and Eastern Europe: Mini-shock therapy
Gobeli, David H.
;
Przybylowski, Krzysztof
;
Rudelius, William
- In:
Business Horizons
41
(
1998
)
3
,
pp. 61-72
Persistent link: https://www.econbiz.de/10005431513
Saved in:
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