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Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009632650

Contemporary perspectives on strategic market planning

Kerin, Roger A.; Mahajan, Vijay; Varadarajan, P. Rajan - 1989 - 1. [Dr.]

Persistent link: https://www.econbiz.de/10004098737

Where they come from: CEOs in 1952 and 1980

Kerin, Roger A. - In: Business Horizons 24 (1981) 6, pp. 66-69

Persistent link: https://www.econbiz.de/10005333377

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 1998 - 8. ed.

Persistent link: https://www.econbiz.de/10004347365

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2004 - 10. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004444908

Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods

Kerin, Roger A.; Kalyanaram, Gurumurthy; Howard, Daniel J. - In: The journal of product innovation management : an … 13 (1996) 1, pp. 21-34

Persistent link: https://www.econbiz.de/10007316997

Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement

Howard, Daniel J.; Kerin, Roger A. - In: Journal of marketing 70 (2006) 4, pp. 185-204

Persistent link: https://www.econbiz.de/10007278443

Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management Science 30 (1984) 12, pp. 1389-1404

Existing innovation diffusion models assume that individual experience with the product is always communicated positively through word-of-mouth. For certain innovations, however, this assumption is tenuous since communicators of the product experience may transfer favorable, unfavorable, or...

Persistent link: https://www.econbiz.de/10009213974

Perspectives on strategic marketing management

Kerin, Roger A. (contributor) - 1983 - 2. ed.

Persistent link: https://www.econbiz.de/10004660806

Marketing

Kerin, Roger A. (contributor) - 2003 - 7. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004765141