//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing ; Book
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
29,187
Marketingmanagement
16,914
Marketing management
16,096
Theorie
3,946
Theory
3,927
Konsumentenverhalten
3,800
Consumer behaviour
3,790
Deutschland
3,359
Germany
2,960
marketing
2,538
Beziehungsmarketing
2,472
Relationship marketing
2,470
USA
2,136
United States
2,018
Strategisches Management
1,924
Markenführung
1,912
Brand management
1,896
Online-Marketing
1,613
Internet marketing
1,572
Marktforschung
1,416
Management
1,355
Werbung
1,334
Innovation
1,277
Unternehmenserfolg
1,228
Firm performance
1,181
Strategic management
1,135
Marketingtheorie
1,127
Agribusiness
1,102
Advertising
1,072
Marketing theory
1,066
Market research
1,055
SME
1,030
KMU
1,018
Social Web
1,010
Social web
1,007
Internationales Marketing
971
International marketing
884
Economics
833
Electronic Commerce
832
Markenimage
821
more ...
less ...
Online availability
All
Free
9,988
Undetermined
6,644
Type of publication
All
Book / Working Paper
25,939
Article
18,322
Other
523
Journal
463
Type of publication (narrower categories)
All
Article in journal
10,791
Aufsatz in Zeitschrift
10,791
Aufsatz im Buch
3,714
Book section
3,714
Hochschulschrift
2,325
Graue Literatur
2,164
Non-commercial literature
2,164
Thesis
1,901
Collection of articles of several authors
1,760
Sammelwerk
1,760
Lehrbuch
1,380
Textbook
1,147
Aufsatzsammlung
1,046
Working Paper
1,026
Arbeitspapier
910
Bibliografie enthalten
861
Bibliography included
861
Konferenzschrift
793
Case study
690
Fallstudie
690
Dissertation u.a. Prüfungsschriften
576
Conference proceedings
417
Ratgeber
372
Guidebook
349
Handbook
224
Handbuch
224
Reprint
187
Congress Report
185
Bibliographie
178
Glossar enthalten
174
Glossary included
174
Festschrift
154
Wörterbuch
140
Article
106
Conference paper
101
Konferenzbeitrag
101
Fallstudiensammlung
96
Einführung
87
Collection of articles written by one author
85
Sammlung
85
more ...
less ...
Language
All
English
24,009
German
11,903
Undetermined
8,268
Hungarian
567
French
243
Russian
133
Polish
119
Spanish
70
Romanian
39
Italian
37
Ukrainian
34
Dutch
28
Portuguese
23
Lithuanian
21
Swedish
21
Finnish
9
Czech
8
Danish
7
Croatian
7
Slovak
7
Turkish
7
Bulgarian
4
Serbian
4
Arabic
2
Kazakh
2
Macedonian
2
Slovenian
2
Old English (ca. 450-1100)
1
Valencian
1
Japanese
1
Nepali
1
Norwegian
1
Chinese
1
more ...
less ...
Author
All
Kotler, Philip
260
Meffert, Heribert
259
Bruhn, Manfred
254
Pepels, Werner
157
Homburg, Christian
124
Irwin, Scott H.
94
Fritz, Wolfgang
92
Wiedmann, Klaus-Peter
89
Kaiser, Harry M.
86
Belz, Christian
80
Bauer, Hans H.
79
Sheth, Jagdish N.
78
Tomczak, Torsten
74
Kirchgeorg, Manfred
70
Reinecke, Sven
68
Backhaus, Klaus
65
Wilson, William W.
62
Good, Darrel L.
61
Kleinaltenkamp, Michael
61
Esch, Franz-Rudolf
58
McDonald, Malcolm
58
Diller, Hermann
56
Huber, Frank
53
Kumar, V.
52
Jabbar, Mohammad A.
51
Kreutzer, Ralf T.
51
Kuß, Alfred
51
Ahlert, Dieter
49
Armstrong, Gary
49
Jayne, Thomas S.
49
Keller, Kevin Lane
49
Baker, Michael John
48
Zerres, Michael P.
48
Piercy, Nigel
47
Dichtl, Erwin
46
Albers, Sönke
44
Nufer, Gerd
44
Kitchen, Philip J.
43
Unger, Fritz
43
Berndt, Ralph
42
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Springer Fachmedien Wiesbaden
167
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
American Marketing Association
119
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
71
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
50
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
European Society for Opinion and Marketing Research
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Books on Demand GmbH <Norderstedt>
30
Fördergesellschaft Marketing an der Universität Augsburg
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
Edward Elgar Publishing
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
IGI Global
21
more ...
less ...
Published in...
All
SpringerLink / Bücher
526
Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
210
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Springer eBook Collection
174
Journal of the Academy of Marketing Science
150
Journal of marketing
142
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
Gabler Edition Wissenschaft
126
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
112
Journal of marketing communications
107
Lehrbuch
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Marketing theory
78
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Marketing : ZFP ; journal of research and management
68
Journal of marketing research : JMR
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of Agribusiness
65
Journal of advertising research
65
The journal of brand management : an international journal
65
more ...
less ...
Source
All
ECONIS (ZBW)
29,033
USB Cologne (EcoSocSci)
7,428
RePEc
6,427
BASE
1,843
EconStor
257
USB Cologne (business full texts)
166
OLC EcoSci
70
Other ZBW resources
19
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
45,247
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of organizational climate on
marketing
performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
2
A
marketing
perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
3
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
4
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
5
Corporate fashion and circular economy : how to manage ethical challenges in
marketing
of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
6
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
7
Understanding the market in digital environment : a sensemaking framework for
marketing
strategy
Pinarbasi, Fatih
;
Kircova, Ibrahim
- In:
Strategic outlook in business and finance innovation : …
,
(pp. 185-194)
.
2021
Persistent link: https://www.econbiz.de/10012508991
Saved in:
8
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
9
Entrepreneurship education and digital
marketing
: what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
10
Analysis of territories
marketing
activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->