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Customer relationship management in virtual communities
Porter, Constanze Elise; Donthu, Naveen - In: MSI reports : working paper series (2007) 4, pp. 25-47
Persistent link: https://www.econbiz.de/10003641103
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Customer and brand loyalty research : two separate fields?
Krause, Jens; Zütphen, Tim - In: From customer retention to a holistic stakeholder …, (pp. 147-161). 2008
Persistent link: https://www.econbiz.de/10003641836
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Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.; Drèze, Xavier - In: MSI reports : working paper series (2008) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
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Marketeers + Pioneers : Gesellschaft, Markt, Werbung
2008-2009: Köln : WA-Verl. - 6.2008=Nr.30=[Jg.1.]2008=Nr.1(Aug.); 1.2008 - …
Persistent link: https://www.econbiz.de/10003729311
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Experience-based aspects of shopping attitudes : the roles of norms and loyalty
Meyer, Tracy - In: Journal of retailing and consumer services 15 (2008) 4, pp. 324-333
Persistent link: https://www.econbiz.de/10003729874
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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Three types of firm-related online communities
Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008
Persistent link: https://www.econbiz.de/10003732372
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Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano; Visconti, Luca M. - In: Strategic market creation : a new perspective on …, (pp. 389-411). 2008
Persistent link: https://www.econbiz.de/10003732378
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Kundeninteraktion über mobile Services im Handel
Rudolph, Thomas; Emrich, Oliver - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 261-278). 2008
Persistent link: https://www.econbiz.de/10003753450
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Differences in consumer loyalty and willingness to pay for service attributes across digital channels : a study of the Japanese digital content market
Kim, Donghun; Sugai, Philip - In: Telecommunications policy : the international journal … 32 (2008) 7, pp. 480-489
Persistent link: https://www.econbiz.de/10003753852