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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324
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Simultane Conjointanalyse, Benefitsegmentierung, Produktlinien- und Preisgestaltung
Aust, Eberhard - 1996
Persistent link: https://www.econbiz.de/10008729998
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Marktforschung für den Preis
Wildner, Raimund - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10001759666
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Using market research to set prices
Wildner, Raimund - In: Yearbook of marketing and consumer research 1 (2003), pp. 5-26
Persistent link: https://www.econbiz.de/10001947635
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Stochastic option bundling and bundle pricing
Fürderer, Ralph - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 131-156). 1996
Persistent link: https://www.econbiz.de/10001293676
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing … ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in …
Persistent link: https://www.econbiz.de/10014478777
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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
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Building and marketing a profitable product line : planning, pricing, distribution
American Management Association - 1956
Persistent link: https://www.econbiz.de/10003085482