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Marketing and mobile financial services : a global perspective on digital banking consumer behavior

Shaikh, Aijaz A. (ed.); Karjaluoto, Heikki (ed.) - 2019

Cover; Half Title; Series Page; Title; Copyright; Contents; List of figures; List of tables; List of contributors; Acknowledgments; PART I Mobile financial services; 1 Mobile financial services: introduction, definition, and conceptualization; 2 Engaging non-active consumers to use mobile financial...

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Marketing and mobile financial services : a global perspective on digital banking consumer behaviour

Shaikh, Aijaz A. (ed.); Karjaluoto, Heikki (ed.) - 2019

Persistent link: https://www.econbiz.de/10011913473

Die digitale Seidenstraße: Chinas neue Wachstumsstory

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Revolution und warum es für den Rest der Welt unerlässlich ist, diesen massiven Wandel zu verstehen. …

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M-business organizational benefits and value : a qualitative study

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Exploring the moderating role of product type in Indian m-commerce fashion and electronics market

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Impulse buying : a systematic literature review and future research directions

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Motivators and critical factors in mobile banking communications: the case of Kuwait

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Using e- and m-business components in business: approaches, cases, and rules of thumb

Collan, Mikael; Sell, Anna; Harkke, Ville; Anckar, Bill - In: Entrepreneurship and innovations in e-business : an …, (pp. 159-178). 2006

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