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Switching costs in the US seed industry : technology adoption and welfare impacts

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Competition when consumers have switching costs : an overview

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Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?

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Switching costs, brand premia and behavioral pricing in the pharmaceutical market

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brand premia. A unique feature of the Swedish market allows me to rule out patients' inattention due to information costs as … mimics a reduction of switching costs and increases prices. While the effect of switching costs on prices in theory is … everyone acts as a medical expert and experiences fewer brand premia, prices decrease. …

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Antecedents and consequents of brand love in the smartphone market : an extended study of the impact of switching cost

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A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis

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Brand switching of high-technology capital products : how product features dictate the switching decision

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Factors influencing purchasing of budget Smartphones in Kathmandu valley

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Factors affecting brand switching in telecommunication industry in Kathmandu valley

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