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This paper examines the effect of competition on second degree price discrimination in display advertising in Yellow … Page directories. Recent theoretical work makes conflicting predictions about the effect of competition on curvature. Our … main empirical finding is that competition increases the curvature of the price schedule, meaning that purchasers of the …
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too extreme as broadcasters strive to avoid ruinous subscription price competition, but strong advertising demand may lead …, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures …
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This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …
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competition in the market of the advertisers' products may decrease the accuracy of the media outlet's reports. …
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contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high … correlation in products' qualities, an increase in the degree of competition may translate into a lower accuracy of news reports …; iii) A sufficiently high degree of competition in the market for news drives out commercial media bias. …
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competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial …This paper develops a fairly general model of platform competition in media markets allowing viewers to use multiple … platforms. This leads to a new form of competition between platforms, in which they do not steal viewers from each other, but …
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