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Are we fooling ourselves when we talk about ethnic homogeneity? : the case of religion and ethnic subdivisions amongst Indians living in Britain
Lindridge, Andrew - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 441-472
Persistent link: https://www.econbiz.de/10003995626
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Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Vijaygopal, Rohini; Dibb, Sally - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10009550814
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Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei; Foroudi, Pantea; Gupta, Suraksha - In: Technological forecasting & social change : an … 145 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
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Black-white differences in consumption : an update and some policy implications
Betsey, Charles L. - In: The review of black political economy 41 (2014) 3, pp. 259-270
Persistent link: https://www.econbiz.de/10010485258
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Consumption segregation
Boar, Corina; Giannone, Elisa - 2023
Persistent link: https://www.econbiz.de/10014388725
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Third-party effects in servicescape environments : insights from urban consumers in apartheid and post-apartheid South Africa
Ruth, Julie A. - In: Brick & mortar shopping in the 21st century, (pp. 197-218). 2008
Persistent link: https://www.econbiz.de/10003618216
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Hyperfiliation and cultural citizenship : African American consumer acculturation
Bradford, Tonya Williams; Sherry, John F. - In: Journal of business research : JBR 67 (2014) 4, pp. 418-424
Persistent link: https://www.econbiz.de/10010362125
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Multicultural markets and acculturation : implications for service firms
Poulis, Konstantinos; Yamin, Mo; Paulis, Efthimios - In: The journal of services marketing 27 (2013) 7, pp. 515-525
Persistent link: https://www.econbiz.de/10010231178
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Antecedents and outcomes of interpersonal influences and the role of acculturation : the case of young British-Muslims
Jamal, Ahmad; Syadiyah Abdul Shukor - In: Journal of business research : JBR 67 (2014) 3, pp. 237-245
Persistent link: https://www.econbiz.de/10010245287
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The effect of acculturation on ethnic consumers' decision-making styles : an empirical analysis of Hispanic consumers
Segev, Sigal - In: Journal of international consumer marketing 26 (2014) 3, pp. 168-184
Persistent link: https://www.econbiz.de/10010380447