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Öko in der Mittagspause : erfolgreicher Einsatz ökologischer Lebensmittel in der Gemeinschaftsverpflegung
Laberenz, Helmut; Theophile, Christiane; Reimer, Christel - 2001
Persistent link: https://www.econbiz.de/10001608016
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Stellisch - Premium-Marke setzt im Bio-Markt Zeichen
Stellisch, Andreas - In: Marketing-Journal : ein Magazin der Produktfamilie W & … 40 (2007), pp. 22-23
Persistent link: https://www.econbiz.de/10003577623
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The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Bartels, Jos; Hoogendam, Karen - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 697-708
Persistent link: https://www.econbiz.de/10009260976
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The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Journal of business research : JBR 66 (2013) 8, pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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Le paradoxe du vin bio : [labels et tendances d'un marché international]
Cointreau, Béatrice - 2014
Persistent link: https://www.econbiz.de/10010361914
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Einfluss des Images von Bio-Produkten auf den Absatz der Erzeugnisse
Simons, Johannes; Vierboom, Carl; Härlen, Ingo - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 50 (2001) 5, pp. 286-292
Persistent link: https://www.econbiz.de/10001595639
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The impact of product image, CSR and green marketing in organic food purchase intention : mediation roles of corporate reputation
Lakkana Hengboriboon; Phaninee Naruetharadhol; Chavis … - In: Cogent business & management 9 (2022) 1, pp. 1-20
Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility...
Persistent link: https://www.econbiz.de/10014443632
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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
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Möglichkeiten zur Vertrauensförderung im Markt für Bio-Lebensmittel
Eichenlaub, Angelika; Korjamo, Eeva M. - In: Existenzgründung: Beiträge zur Gründungsforschung, (pp. 73-99). 2006
Persistent link: https://www.econbiz.de/10003315825
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Organic and fair trade marketing in Germany
Rottner, Hubert - In: The handbook of organic and fair trade food marketing, (pp. 219-227). 2007
Persistent link: https://www.econbiz.de/10003555526