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Teorija i praktyka marketynhu v Ukrai͏̈ni

Pavlenko, Anatolij Fedorovyč (contributor) - 2006

Persistent link: https://www.econbiz.de/10003402690

Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach

Kovalchuk, Marina; Gabrielsson, Mika; Rollins, Minna - In: Industrial marketing management : the international … 114 (2023), pp. 313-330

Persistent link: https://www.econbiz.de/10014433437

Is obsession with data and analytics making future marketers analytical researchers? : a conceptual customer relationship marketing model for customized marketing education

Kaur, Gunjeet - In: Journal of education for business 94 (2019) 8, pp. 569-575

Persistent link: https://www.econbiz.de/10012201291

17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …

Persistent link: https://www.econbiz.de/10012888446

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Miles, Christopher - 2023

Chapter 1: S-D Logic as Persuasive Discourse -- Chapter 2: Rhetorical Analysis and Marketing Texts -- Chapter 3 … a vast host of journal articles and books but has established an expanding sphere of influence across marketing … scholarship.In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking …