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Investigating the impact of online brand communities on online customer engagement and brand loyalty

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288

A time for heroes? : conceptualization, development and validation of the brand hero scale

Lin, Yu-Ting; Foscht, Thomas; Eisingerich, Andreas Benedikt - In: European journal of marketing 57 (2023) 13, pp. 1-26

Persistent link: https://www.econbiz.de/10014448616

Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment

Chieng, Fayrene; Sharma, Piyush; Kingshott, Russel PJ; … - In: The journal of product & brand management 31 (2022) 6, pp. 870-885

Persistent link: https://www.econbiz.de/10013407569

Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model

Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692

Persistent link: https://www.econbiz.de/10014304946

Factors Affecting Customer Loyalty towards Hearty Heart Cosmetics : A Case Study Local Brand in Yangon, Myanmar

SOE, Sint Sint; Nuangjamnong, Chompu - 2021

This research aims to determine the factors affecting customer loyalty towards Hearty Heart Cosmetics, a local brand in Yangon, Myanmar. The objectives of this research are 1) to determine the impact of perceived value on customer loyalty; 2) to determine the impact of customer satisfaction on...

Persistent link: https://www.econbiz.de/10014086122

The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry

Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...

Persistent link: https://www.econbiz.de/10012174845