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A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.; Mason, Charlotte H. - 1994
Persistent link: https://www.econbiz.de/10000890131
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An ecological niche theory approach to the measurement of brand competition
Milne, George R.; Mason, Charlotte H. - In: Handbook of niche marketing : principles and practice, (pp. 87-104). 2006
Persistent link: https://www.econbiz.de/10003322891
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An Approach for Identifying Cannibalization within Product Line Extensions and Multi-Brand Strategies
Mason, Charlotte H.; Milne, George R. - In: Journal of business research : JBR 31 (1994) 2-3, pp. 163-170
Persistent link: https://www.econbiz.de/10006744754
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An approach for identifying cannibalization within product line extensions and multi-brand strategies
Mason, Charlotte H.; Milne, George R. - In: Journal of Business Research 31 (1994) 2-3, pp. 163-170
Persistent link: https://www.econbiz.de/10005473720
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A marketing approach for measuring product market differentiation and concentration in antitrust cases
Milne, George R. - In: Journal of public policy & marketing : JPP & M ; an … 11 (1992) 2, pp. 90-100
Persistent link: https://www.econbiz.de/10001135733
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Consumer participation in mailing lists: a field experiment : working paper
Milne, George R. - 1996
Persistent link: https://www.econbiz.de/10013409701
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The right path to SCM-CRM integration
Mason, Charlotte H.; Roth, Aleda V. - In: Handbook of research on enterprise systems, (pp. 134-151). 2009
Persistent link: https://www.econbiz.de/10003849137
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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Emotionality and semantic onsets : exploring orienting attention responses in advertising
Nielsen, Jesper H.; Shapiro, Stewart A.; Mason, Charlotte H. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1138-1150
Persistent link: https://www.econbiz.de/10008796505
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Collinearity, power, and interpretation of multiple regression analysis
Mason, Charlotte H.; Perreault, William D. - 2007
Persistent link: https://www.econbiz.de/10003540680