Narrow search
Showing 1 - 10 of 130,466
Cover Image
A study on product innovation portfolio and customer value creation : bridging entrepreneurial risk-taking orientation and marketing performance
Killa, Maklon Felipus - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 2, pp. 80-89
Persistent link: https://www.econbiz.de/10011916607
Cover Image
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.; Lorenz, Melanie P.; Roy, Douglas; … - In: Journal of global marketing 37 (2024) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Cover Image
Value co-creation through customer engagement in virtual communities for product innovation
Rema, V.; Srivastav, Abhinandan - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 310-325
Persistent link: https://www.econbiz.de/10015063783
Cover Image
Managing requirements for the development of a novel elbow rehabilitation device
Callegaro, Aline Marian; Schwengber ten Caten, Carla; … - In: Technological forecasting & social change : an … 113 (2016) 2, pp. 404-411
Persistent link: https://www.econbiz.de/10011613252
Cover Image
Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
Cover Image
Conceptualising the framework for effectiveness of customer value co-creation in service innovation
Shah, Tejas R. - In: International journal of services and operations management 31 (2018) 1, pp. 121-136
Persistent link: https://www.econbiz.de/10011981101
Cover Image
Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
Cover Image
Customer knowledge in (co)creation of product : a case study of IKEA
Koniorczyk, Grażyna - In: Journal of economics & management 22 (2015) 4, pp. 107-120
Persistent link: https://www.econbiz.de/10011534384
Cover Image
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang; Gu, Huimin; Wang, Yonggui; Hampson, Daniel P. - In: International journal of contemporary hospitality management 29 (2017) 12, pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Cover Image
Customer value cocreation behaviors in hospitality : antecedents and mediators
Yen, Chang-Hua - In: International journal of hospitality management 110 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014310682