Customer value cocreation behaviors in hospitality : antecedents and mediators
Year of publication: |
2023
|
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Authors: | Yen, Chang-Hua |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 110.2023, p. 1-12
|
Subject: | Brand identification | Customer value cocreation behavior | Innovativeness | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development |
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