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Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success
Beverland, Michael - In: Food policy : economics planning and politics of food … 32 (2007) 4, pp. 480-495
Persistent link: https://www.econbiz.de/10003463776
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Acquiring market flexibility via niche portfolios : the case of Fisher & Paykel Appliance Holdings Ltd.
Hamlin, Robert; Henry, James; Cuthert, Ron - In: European journal of marketing : EJM 46 (2012) 10, pp. 1302-1319
Persistent link: https://www.econbiz.de/10009661197
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Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
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Use, abuse or contribute! : a framework for classifying how companies engage with country image
Hynes, Niki; Caemmerer, Barbara; Martin, Emeline; … - In: International marketing review 31 (2014) 1, pp. 79-97
Persistent link: https://www.econbiz.de/10010253915
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Packaging political projects in geographical imaginaries : the rise of nation branding
Lewis, Nick - In: Brands and branding geographies, (pp. 264-288). 2011
Persistent link: https://www.econbiz.de/10009296552
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An investigation of marketing decision-making strategies : the experience of New Zealand companies
Chung, Henry F. L. - 2004
Persistent link: https://www.econbiz.de/10002084551
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Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta; Eagle, Lynne C.; Bulmer, Sandy - 2004
Persistent link: https://www.econbiz.de/10002084558
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Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.; Hawkins, Jacinta; Styles, Erica; Reid, Jim - 2005
Persistent link: https://www.econbiz.de/10003142667
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Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001722271
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Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002
Persistent link: https://www.econbiz.de/10001726430