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Modular product architectures as an enabler of the simultaneous application of a mass customisation strategy and efficient ramp-up management

Steiner, Frank; Hregenröther, Isabel - In: International journal of product development : IJPD 19 (2014) 4, pp. 231-253

Persistent link: https://www.econbiz.de/10010497039

Mass Customization : strategische Option mit beschränkten nachfrageseitigem Erfolgspotenzial

Kreuzer, Michael; Kühn, Richard - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 3, pp. 203-221

Persistent link: https://www.econbiz.de/10003336393

Produktkonfiguration als Präferenzkonstruktion

Heitmann, Markt; Herrmann, Andreas - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 3, pp. 223-238

Persistent link: https://www.econbiz.de/10003336395

Consumer Response to Aesthetic Mass Customization

Mugge, Ruth; Brunel, Frederic F.; Schoormans, Jan - 2020

Although recent research has explored consumers’ reactions towards mass customization (MC) in general, these studies have considered aesthetic and functional MC as one and the same. In the present article, we focus specifically on consumer response to aesthetic MC because there are some unique...

Persistent link: https://www.econbiz.de/10014039993

Handbook of research in mass customization and personalization

Piller, Frank T. (contributor); Zeng, Mingzhe (contributor) - 2010

Persistent link: https://www.econbiz.de/10003949848

Product value analysis on customized product based on pleasurable design and time-driven activity-based costing in food industry

Wedowati, Endang Retno; Singgih, Moses Laksono; … - In: Cogent business & management 7 (2020) 1, pp. 1-22

The application of mass customization in the food industry requires an appropriate system design to meet the customers' needs and wants. One of the systems is the modularization concept for product design. The application of the modularization concept will impact manufacturing systems. Modular...

Persistent link: https://www.econbiz.de/10012643938

Consumer Valuation of Modularly Upgradeable Products

Ulku, Sezer - 2012

While product modularity is often advocated as a design strategy in the operations management literature, little is …

Persistent link: https://www.econbiz.de/10013114413

Kundenzufriedenheit bei Mass Customization : eine empirische Untersuchung zur Bedeutung des Co-Design-Prozesses aus Kundensicht

Ihl, Christoph; Müller, Melanie; Piller, Frank T.; … - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 3, pp. 165-184

Persistent link: https://www.econbiz.de/10003336383

A contingency-based approach to the use of product platforms and modules in new product development

Magnusson, Mats; Pasche, Maximilian - In: The journal of product innovation management : an … 31 (2014) 3, pp. 434-450

Persistent link: https://www.econbiz.de/10010359042

Toward a third industrial divide?

Berger, Suzanne - In: Economy in society : essays in honor of Michael J. Piore, (pp. 65-87). 2013

Persistent link: https://www.econbiz.de/10009785591

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