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Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10012146994

The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

Persistent link: https://www.econbiz.de/10012130322

Branding as a dynamic capability : strategic advantage from integrating meanings with identification

Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, … - In: Marketing theory 17 (2017) 2, pp. 183-199

Persistent link: https://www.econbiz.de/10011771406

A model of customer-based brand equity : evidence from the banking service in Iran

Hosseini, Mirza Hassan; Saravi-Moghadam, Nahid - In: International journal of productivity and quality … 21 (2017) 1, pp. 23-44

Persistent link: https://www.econbiz.de/10011748580

Analysing brand awareness as a driver for determining brand value : a study in telecommunications service marketing

Rajagopal, Ananya - In: International journal of services and operations … 37 (2020) 2, pp. 241-263

Persistent link: https://www.econbiz.de/10012521923

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

Brand association in jewellery segment : scale development and validation

Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323

Persistent link: https://www.econbiz.de/10012504992

The effects of rebranding on customer-based brand equity

Blazquez Cano, Marta; Mattich, Kurt; Henninger, Claudia E. - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10011994973

Effect of perceived price, brand image, perceived quality and trust on consumer's buying preferences

Afsar, Bilal - In: Journal of economics and business research 20 (2014) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10010440801

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

Persistent link: https://www.econbiz.de/10014506310