"An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition, and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements are...

<title>ABSTRACT</title> This case study chronicles Syracuse University's athletic department's attempt to achieve consistency in its identity program by changing its identity during 2004, and then again in 2005. The changes were owing to high-level personnel changes on both the academic and athletic sides of...

<title>ABSTRACT</title> The purpose of this research is to explore the link between reputation and relational quality in the context of student-university relationships, based on a perceptual analysis of the participants' subjective views (i.e., factor analysis with Q methodology). To this end, the researchers...

Since the demise of apartheid in South Africa, corporations have been encouraged to participate in the governmental goal of increasing corporate ownership by the black majority population. One vehicle that has arisen to help facilitate an increase in corporate ownership has been black economic...

Since the demise of apartheid in South Africa, corporations have been encouraged to participate in the governmental goal of increasing corporate ownership by the black majority population. One vehicle that has arisen to help facilitate an increase in corporate ownership has been black economic...