"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate...

Theoretische Grundlagen zur Erklärung von Stolz innerhalb des Kundenverhaltens -- Konzeptualisierung des Phänomens Kundenstolz -- Empirische Analyse der Ursachen und Konsequenzen von Kundenstolz im B2C-Bereich -- Theoretische und praktische Implikationen von Kundenstolz fur das Relationship...

SHARE is an international survey designed to answer the societal challenges that face us due to rapid population ageing. How do Europeans age? Under which circumstances do older people and their families live, how healthy and active are they, and how did the crisis affect them? The authors of...

Customer Contact Management (CCM) ist die evolutionäre Weiterentwicklung des klassischen Kundenbeziehungsmanagements mit dem Hauptaugenmerk Business-to-Consumer im Handel sowie im Dienstleistungssektor. Das Lehrbuch vermittelt die Grundlagen des CCM, den konzeptualisierten Kundenlebenszyklus...

We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than...