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6,315
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2,707
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2,657
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2,568
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2,511
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2,332
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2,318
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2,306
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2,111
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2,087
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2,001
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1,993
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1,789
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1,702
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1,676
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Kotler, Philip
139
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133
Homburg, Christian
107
Meffert, Heribert
97
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82
Pepels, Werner
75
Rugman, Alan M.
71
Tomczak, Torsten
61
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59
Müller-Stewens, Günter
58
Verbeke, Alain
58
Burmann, Christoph
53
Foss, Nicolai J.
53
Kirchgeorg, Manfred
52
Vrontis, Demetris
52
Whittington, Richard
52
Keller, Kevin Lane
51
Kraus, Sascha
50
Teece, David J.
50
Wiedmann, Klaus-Peter
50
Buckley, Peter J.
49
Simon, Hermann
49
Esch, Franz-Rudolf
48
Henry, Craig
47
Sheth, Jagdish N.
46
Becker, Wolfgang
45
Kühn, Richard
44
Fritz, Wolfgang
43
Grünig, Rudolf
43
Mintzberg, Henry
43
Backhaus, Klaus
42
Horváth, Péter
42
Johnson, Gerry
42
Keuper, Frank
42
Aaker, David A.
41
Hunger, J. David
40
Kumar, V.
40
Wheelen, Thomas L.
40
Ireland, R. Duane
39
Andersen, Torben Juul
38
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68
IGI Global
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Edward Elgar Publishing
58
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Books on Demand GmbH <Norderstedt>
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Haufe-Lexware GmbH & Co. KG
38
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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33
De Gruyter Oldenbourg
29
OECD
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Verlag Franz Vahlen
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Campus Verlag
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Information Resources Management Association
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Wiley-VCH
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NetLibrary, Inc
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Springer International Publishing
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European Society for Opinion and Marketing Research
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AMACOM
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11
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10
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10
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10
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Journal of business research : JBR
578
Industrial marketing management : the international journal for industrial and high-tech firms
355
Springer eBook Collection
342
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268
Strategic management journal
261
Gabler Edition Wissenschaft
233
Journal of strategic marketing
212
Harvard business review : HBR
188
Long range planning : LRP ; international journal of strategic management
185
Technological forecasting & social change : an international journal
184
Harvard-Business-Manager : das Wissen der Besten
172
Journal of business strategy
150
Springer eBook Collection / Business and Economics
144
Business horizons
142
European journal of marketing : EJM
138
Management decision : MD
136
Lehrbuch
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The journal of business & industrial marketing
134
Business strategy and the environment
133
Journal of marketing management : MM
127
Journal of strategy and management
126
Journal of the Academy of Marketing Science
123
Strategic Direction
120
Strategy & leadership : a publication of Strategic Leadership Forum
118
Journal of business ethics : JOBE
117
Journal of marketing communications
107
Premier reference source
107
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Research
104
Journal of marketing
102
Technology analysis & strategic management
102
Management Decision
101
California management review
96
European management journal
93
International business review : the official journal of the European International Business Academy
93
International journal of production economics
91
Faculty & research / Insead : working paper series
88
Marketing intelligence & planning
88
Management research review
87
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ECONIS (ZBW)
51,799
USB Cologne (EcoSocSci)
5,400
Other ZBW resources
1,157
RePEc
605
EconStor
210
USB Cologne (business full texts)
206
BASE
75
OLC EcoSci
58
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6
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1
The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
Saved in:
2
A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
Saved in:
3
Role of marketing intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan
;
Raisani, Israr
;
Iftekhar, Hanan
;
Mushtaq, …
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
6
,
pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
Saved in:
4
Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Dahl, Andrew J.
;
Gray, Deborah M.
;
Peltier, Jimmy
- In:
Journal of strategic management education : JSME
12
(
2016
),
pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
Saved in:
5
Meta-analytically linking the marketing mix to hospitality organizations' performance
Lim, SangGon
;
Ok, Chihyung
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10014633570
Saved in:
6
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
7
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
8
Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko
-
1990
Persistent link: https://www.econbiz.de/10000800332
Saved in:
9
Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
10
Strategic market management : modelling with expert systems
Walden, Pirkko
-
1991
Persistent link: https://www.econbiz.de/10000805370
Saved in:
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