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Markenführung im Zeitalter von...
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Markenführung
17,004
Brand management
16,982
Konsumentenverhalten
7,663
Consumer behaviour
7,652
Markenimage
7,038
Brand image
6,908
Markenartikel
5,233
Brand
5,230
Preiswettbewerb
3,574
Price competition
3,496
Theorie
2,564
Beziehungsmarketing
2,552
Relationship marketing
2,547
Theory
2,504
Markenpolitik
2,187
Social Web
1,760
Social web
1,757
Online-Marketing
1,599
Internet marketing
1,566
Marketingmanagement
1,416
Marketing management
1,398
Deutschland
1,320
Germany
1,233
Werbewirkung
1,145
Advertising effects
1,133
Marketing
894
USA
873
Luxusgüter
868
Luxury goods
867
United States
852
Einzelhandel
829
Werbung
812
Preismanagement
811
Pricing strategy
807
Retail trade
807
Advertising
773
Duopol
670
Wettbewerb
662
Duopoly
660
Corporate reputation
657
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Online availability
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Undetermined
7,572
Free
3,857
Type of publication
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Article
14,491
Book / Working Paper
7,652
Journal
38
Other
6
Type of publication (narrower categories)
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Article in journal
11,705
Aufsatz in Zeitschrift
11,705
Aufsatz im Buch
2,511
Book section
2,511
Graue Literatur
1,454
Non-commercial literature
1,454
Working Paper
1,338
Arbeitspapier
1,185
Hochschulschrift
866
Thesis
618
Case study
464
Fallstudie
464
Collection of articles of several authors
426
Sammelwerk
426
Aufsatzsammlung
316
Dissertation u.a. Prüfungsschriften
139
Conference paper
137
Konferenzbeitrag
137
Reprint
107
Konferenzschrift
104
Ratgeber
100
Guidebook
94
Lehrbuch
90
Textbook
76
Conference proceedings
57
Bibliografie enthalten
54
Bibliography included
54
Collection of articles written by one author
50
Sammlung
50
Handbook
39
Handbuch
39
Article
28
Interview
27
Amtsdruckschrift
19
Government document
19
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Glossar enthalten
11
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11
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English
17,995
German
3,659
Undetermined
444
French
53
Italian
19
Polish
16
Russian
16
Spanish
10
Swedish
6
Dutch
4
Slovenian
4
Serbian
3
Lithuanian
2
Valencian
1
Czech
1
Hungarian
1
Kazakh
1
Norwegian
1
Portuguese
1
Slovak
1
Chinese
1
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Author
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Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
90
Melewar, T. C.
73
Meffert, Heribert
62
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
54
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Schmidt, Holger J.
37
Bauer, Hans H.
36
Merrilees, Bill
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Christodoulides, George
30
Kernstock, Joachim
30
Guzman, Francisco
28
Ko, Eunju
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Langner, Tobias
26
Straume, Odd Rune
26
Völckner, Franziska
26
Aaker, David A.
25
Brekke, Kurt R.
25
Park, C. Whan
25
Peitz, Martin
25
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Institution
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Springer Fachmedien Wiesbaden
115
National Bureau of Economic Research
47
Gesellschaft zur Erforschung des Markenwesens
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
22
Verlag Dr. Kovač
17
C.E.P.R. Discussion Papers
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Tilburg University, Center for Economic Research
7
Barcelona Graduate School of Economics (Barcelona GSE)
6
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Center for Operations Research and Econometrics <Louvain-la-Neuve>
5
Economics Department, University of Missouri
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Springer International Publishing
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Dipartimento di Economia e Management, Università degli Studi di Pisa
4
Edward Elgar Publishing
4
HAL
4
Helmut-Schmidt-Universität
4
International Monetary Fund (IMF)
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Verlag Franz Vahlen
4
Cowles Foundation for Research in Economics, Yale University
3
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
3
Department of Economics, University of Warwick
3
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
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Published in...
All
Journal of business research : JBR
607
The journal of brand management : an international journal
552
The journal of product & brand management
387
SpringerLink / Bücher
319
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
76
Journal of promotion management : innovations in planning and applied research
71
Research
69
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of retailing
55
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Source
All
ECONIS (ZBW)
20,825
USB Cologne (EcoSocSci)
690
RePEc
431
EconStor
197
BASE
28
USB Cologne (business full texts)
12
Other ZBW resources
3
ArchiDok
1
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Showing
1
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10
of
22,187
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
2
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
3
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
-
2022
Persistent link: https://www.econbiz.de/10013393494
Saved in:
4
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
5
Entry deterrence of capacitated competition using price and non-price strategies
Wang, Huaqing
;
Gurnani, Haresh
;
Erkoc, Murat
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10011484056
Saved in:
6
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
7
The price-matching dilemma
Constantinou, Evangelos
;
Bernhardt, Dan
- In:
International journal of industrial organization
59
(
2018
),
pp. 97-113
Persistent link: https://www.econbiz.de/10012103330
Saved in:
8
Understanding price-induced demand effects for successful pricing in fashion e-commerce
Heuer, David
-
2017
Persistent link: https://www.econbiz.de/10011847015
Saved in:
9
Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
10
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
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