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Global brand management
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Global Brand Management : weltweiter Markenerfolg durch globale Strategie, lokale Relevanz und eine international ausgerichtete Unternehmenskultur
Halpert, Karen D.
- In:
Praxishandbuch internationales Marketing
,
(pp. 41-54)
.
2006
Persistent link: https://www.econbiz.de/10003320346
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The credit card industry - from financial products to consumer brands
Halpert, Karen D.
- In:
Handbuch Kommunikationsmanagement
,
(pp. 587-597)
.
2005
Persistent link: https://www.econbiz.de/10003315156
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