Global brand management
Karen D. Halpert
Year of publication: |
2006
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Authors: | Halpert, Karen D. |
Published in: |
Manual of international marketing. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0039-7. - 2006, p. 39-52
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Subject: | Markenführung | Brand management | Internationales Marketing | International marketing |
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