The credit card industry - from financial products to consumer brands
Year of publication: |
2005
|
---|---|
Authors: | Halpert, Karen D. |
Published in: |
Handbuch Kommunikationsmanagement. - Stuttgart : Dt. Sparkassen-Verl.. - 2005, p. 587-597
|
Subject: | Bankmarketing | Bank marketing | Konsumgütermarketing | Consumer goods marketing | Markenführung | Brand management | Welt | World | Kreditkartengesellschaft | Credit card industry |
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