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Sharing economic rents with intermediaries : a strategy for establishing brands as rent generating assets in international markets
Betts, Stephen C. - In: Journal of international business and economics : JIBE 13 (2013) 4, pp. 123-134
Persistent link: https://www.econbiz.de/10010241889
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
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Consumer-citizens of China : the role of foreign brands in the imagined future China
Tian, Kelly (ed.); Dong, Lily (ed.) - 2010
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...
Persistent link: https://www.econbiz.de/10012794047
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How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
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Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 4, pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani; Deb, Madhurima - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 162-183
Persistent link: https://www.econbiz.de/10012131734