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Are banner advertisements in online games effective?

Yeu, Minsun; Yoon, Hee-sook; Taylor, Charles Raymond; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 241-250

Persistent link: https://www.econbiz.de/10009778515

Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound

Knöferle, Klemens Michael - 2011

Persistent link: https://www.econbiz.de/10009540671

Where to draw the line? : managerial implications of behavioral research on deceptive advertising

Xie, Guang-xin; Boush, David M. - In: Cracking the code : leveraging consumer psychology to …, (pp. 89-111). 2012

Persistent link: https://www.econbiz.de/10009349527

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

How morality judgments influence humor perceptions of prankvertising

Chang, Chingching - In: International journal of advertising : the review of … 40 (2021) 2, pp. 246-271

Persistent link: https://www.econbiz.de/10012498540

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186

Persistent link: https://www.econbiz.de/10012237793

Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation

Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248

Persistent link: https://www.econbiz.de/10012237806

Attention, memory and preference for direct and indirect print advertisements

Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261

Persistent link: https://www.econbiz.de/10012237808

"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?

Mulcahy, Rory Francis; Riedel, Aimee S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012238314

How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad

Yang, Shuai; Carlson, Jeffrey R.; Chen, Sixing - In: Journal of retailing and consumer services 54 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012238342

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