Narrow search
Showing 111 - 120 of 170,193
Cover Image
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin; Till, Brian; Carlson, Brad D. - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Cover Image
Using internet behavior to deliver relevant television commercials
Bellman, Steven; Murphy, Jamie; Treleaven-Hassard, Shiree; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Cover Image
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina; Pandelaere, Mario; Van Kerckhove, Anneleen - In: Tourism management : research, policies, practice 42 (2014), pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Cover Image
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick; Tran, Hai - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Cover Image
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Cover Image
The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung; Lutz, Richard J. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
Cover Image
Correcting audience externalities in television advertising
Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Cover Image
What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina; Post, Martin - In: JMM : the international journal on media management 15 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
Cover Image
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey; Jacobs, Devra; Siefert, Caleb; Rule, Randall - In: Journal of advertising research 53 (2013) 4, pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Cover Image
Impact of television commercials on children's attitudes in Bangladesh : an empirical study
Hasib Ahsan, Syed Md.; Mamun, Abdullahil; Mowla, Md. … - In: Journal of academic research in economics 5 (2013) 2, pp. 290-306
Persistent link: https://www.econbiz.de/10010374258