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Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng; Morris, Jon D. - In: Journal of advertising research 56 (2016) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
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Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül; Suher, Hasan Kemal; Bir, Ali Atif - In: Bridging the gap between advertising academia and practice, (pp. 151-166). 2017
Persistent link: https://www.econbiz.de/10011540338
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011561967
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Attributes of background music and consumers' responses to TV commercials : the moderating effect of consumer involvement
Park, Hyun Hee; Park, Jai Kwan; Jeon, Jung Ok - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 767-784
Persistent link: https://www.econbiz.de/10010467581
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Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.; Foutz, Natasha Zhang; Tanner, Robin J. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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When new commercials do not meet expectations
Chang, Chingching - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
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Televised attacks and the incumbency advantage in State Supreme Courts
Hall, Melinda Gann - In: The journal of law, economics, & organization 30 (2014) 1, pp. 138-164
Persistent link: https://www.econbiz.de/10010399254
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Targeting the young food consumer
Soni, Pavleen; Vohra, Jyoti - In: Marketing intelligence & planning 32 (2014) 5, pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
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Television commercial violence : potential effects on children
Brocato, E. Deanne; Gentile, Douglas A.; Laczniak, … - In: Advertising and violence : concepts and perspectives, (pp. 161-178). 2015
Persistent link: https://www.econbiz.de/10010498508