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Dynamic and competitive effects of direct mailings : a charitable giving application
Diepen, Merel van; Donkers, Bas; Franses, Philip Hans - In: Journal of marketing research : JMR 46 (2009) 1, pp. 120-133
Persistent link: https://www.econbiz.de/10003810267
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Dynamic and Competitive Effects of Direct Mailings
Diepen, M. van - 2013
unique database by merging the databases of three large charity organizations in the Netherlands. This results in household … level data on the direct mailings received and the donations made by each household to each charity. Our results show that …
Persistent link: https://www.econbiz.de/10012754123
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Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley - In: International journal of market research 64 (2022) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - 2014
Persistent link: https://www.econbiz.de/10010356802
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel - 2014
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10010338773
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - 2014
Persistent link: https://www.econbiz.de/10010367915
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Improving campaign success rate by tailoring donation requests along the donor lifecycle
Verhaert, Griet Alice; Van den Poel, Dirk - In: Journal of interactive marketing : a quarterly … 25 (2011) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10008909979
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The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean S. - 2014
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test …
Persistent link: https://www.econbiz.de/10013055495
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To Retain? To Upgrade? The Effects of Direct Mail on Regular Donation Behavior
Thomas, Suman Ann - 2015
charity. The charity firm makes extensive use of direct mail to nurture these donors, and in fact sends two types of mails … on the two aspects of donation behavior. What makes it more interesting is that the charity firm deliberately uses the …
Persistent link: https://www.econbiz.de/10013031822